Reincarnated as the villain in a world where everyone has blessings, Selesina herself has none.
Though the princes, her fiancee, vouches to protect her, Selesina knows he is bound to break their wedding promise and marry the game’s heroine.
And if the prince and the Heroin don’t get to the happy ending of the game, she herself will be executed. (otherwise, she’ll just be exiled)

So she leaves the prince in the heroin’s care and goes on to look for her own happiness in this new life.
And in order to do so, she borrows land from her father and becomes a landlord.